Weatherization Tools – Infra Red Thermal Imaging Technology

The basic principles of home weatherization have always been to seal and insulate the dwelling. Traditionally the process has been to caulk and fill the joints around windows, doors and other envelope openings. The next step was to insulate walls and ceilings that have no insulation, or require upgrading to higher R-value standards. Once these basic procedures were done it was assumed the dwelling was now weatherized.

With advancements in technology and diagnostic tools that are available today, it becomes clear the basics are usually not enough. The most recent diagnostic tool being used in weatherization is an Infra Red camera manufactured by Flir and others. With this simple tool the user can identify differences in temperature variation just by pointing a camera device at a specific area of the dwelling such as doors, windows, walls, etc. The differences in temperature are shown in color variation on a screen that clearly point out the areas that need the most help in weatherizing the structure. Or in other words identify where the air is escaping or entering the dwelling, and where insulation may have voids or missing completely. One of the best features of these cameras is the ability to show a “before” and “after” snapshot of how the work is performing that was done to a structure.

Just a few years ago an Infra Red camera was very expensive, weigh up to 75 pounds, and required extensive training to use and analyze the information it produced. Today these devices are compact, light weight, easy to use and very reasonably priced. The detailed information these cameras provide is not only specific but extremely detailed. Technology has come to the weatherization industry. Anyone providing weatherization services should consider an Infra Red camera as the sharpest tool in the box.

Do Boards Need a Technology Audit Committee?

What does FedEx, Pfizer, Wachovia, 3Com, Mellon Financial, Shurgard Storage, Sempra Energy and Proctor & Gamble have in common? What board committee exists for only 10% of publicly traded companies but generates 6.5% greater returns for those companies? What is the single largest budget item after salaries and manufacturing equipment?

Technology decisions will outlive the tenure of the management team making those decisions. While the current fast pace of technological change means that corporate technology decisions are frequent and far-reaching, the consequences of the decisions-both good and bad-will stay with the firm for a long time. Usually technology decisions are made unilaterally within the Information Technology (IT) group, over which senior management chose to have no input or oversight. For the Board of a business to perform its duty to exercise business judgment over key decisions, the Board must have a mechanism for reviewing and guiding technology decisions.

A recent example where this sort of oversight would have helped was the Enterprise Resource Planning (ERP) mania of the mid-1990’s. At the time, many companies were investing tens of millions of dollars (and sometimes hundreds of millions) on ERP systems from SAP and Oracle. Often these purchases were justified by executives in Finance, HR, or Operations strongly advocating their purchase as a way of keeping up with their competitors, who were also installing such systems. CIO’s and line executives often did not give enough thought to the problem of how to make a successful transition to these very complex systems. Alignment of corporate resources and management of organizational change brought by these new systems was overlooked, often resulting in a crisis. Many billions of dollars were spent on systems that either should not have been bought at all or were bought before the client companies were prepared.

Certainly, no successful medium or large business can be run today without computers and the software that makes them useful. Technology also represents one of the single largest capital and operating line item for business expenditures, outside of labor and manufacturing equipment. For both of these reasons, Board-level oversight of technology is appropriate at some level.

Can the Board of Directors continue to leave these fundamental decisions solely to the current management team? Most large technology decisions are inherently risky (studies have shown less than half deliver on promises), while poor decisions take years to be repaired or replaced. Over half of the technology investments are not returning anticipated gains in business performance; Boards are consequently becoming involved in technology decisions. It is surprising that only ten percent of the publicly traded corporations have IT Audit Committees as part of their boards. However, those companies enjoy a clear competitive advantage in the form of a compounded annual return 6.5% greater than their competitors.

Tectonic shifts are under way in how technology is being supplied, which the Board needs to understand. IT industry consolidation seriously decreases strategic flexibility by undercutting management’s ability to consider competitive options, and it creates potentially dangerous reliance on only a few key suppliers.

The core asset of flourishing and lasting business is the ability to respond or even anticipate the impact of outside forces. Technology has become a barrier to organizational agility for a number of reasons:

o Core legacy systems have calcified
o IT infrastructure has failed to keep pace with changes in the business
o Inflexible IT architecture results in a high percentage of IT expenditure on maintenance of existing systems and not enough on new capabilities
o Short term operational decisions infringe on business’s long term capability to remain competitive

Traditional Boards lack the skills to ask the right questions to ensure that technology is considered in the context of regulatory requirements, risk and agility. This is because technology is a relatively new and fast-growing profession. CEOs have been around since the beginning of time, and financial counselors have been evolving over the past century. But technology is so new, and its cost to deploy changes dramatically, that the technology profession is still maturing. Technologists have worked on how the systems are designed and used to solve problems facing the business. Recently, they recognized a need to understand and be involved in the business strategy. The business leader and the financial leader neither have history nor experience utilizing technology and making key technology decisions. The Board needs to be involved with the executives making technology decisions, just as the technology leader needs Board support and guidance in making those decisions.

Recent regulatory mandates such as Sarbanes-Oxley have changed the relationship of the business leader and financial leader. They in turn are asking for similar assurances from the technology leader. The business leader and financial leader have professional advisors to guide their decisions, such as lawyers, accountants and investment bankers. The technologist has relied upon the vendor community or consultants who have their own perspective, and who might not always be able to provide recommendations in the best interests of the company. The IT Audit Committee of the Board can and should fill this gap.

What role should the IT Audit Committee play in the organization? The IT Audit function in the Board should contribute toward:

1. Bringing technology strategy into alignment with business strategy.
2. Ensuring that technology decisions are in the best interests of shareholders.
3. Fostering organizational development and alignment between business units.
4. Increasing the Board’s overall understanding of technological issues and consequences within the company. This type of understanding cannot come from financial analysis alone.
5. Effective communication between the technologist and the Committee members.

The IT Audit Committee does not require additional board members. Existing board members can be assigned the responsibility, and use consultants to help them understand the issues sufficiently to provide guidance to the technology leader. A review of existing IT Audit Committee Charters shows the following common characteristics:

1. Review, evaluate and make recommendations on technology-based issues of importance to the business.
o Appraise and critically review the financial, tactical and strategic benefits of proposed major technology related projects and technology architecture alternatives.
o Oversee and critically review the progress of major technology related projects and technology architecture decisions.
2. Advise the senior technology management team at the firm
3. Monitor the quality and effectiveness of technology systems and processes that relate to or affect the firm’s internal control systems.

Fundamentally, the Board’s role in IT Governance is to ensure alignment between IT initiatives and business objectives, monitor actions taken by the technology steering committee, and validate that technology processes and practices are delivering value to the business. Strategic alignment between IT and the business is fundamental to building a technology architectural foundation that creates agile organizations. Boards should be aware of technological risk exposures, management’s assessment of those risks, and mitigation strategies considered and adopted.

There are no new principles here-only affirmation of existing governance charters. The execution of technology decisions falls upon the management of the organization. The oversight of management is the responsibility of the Board. The Board needs to take appropriate ownership and become proactive in governance of the technology.

Do Boards need a Technology Audit committee? Yes, a Technology Audit Committee within the Board is warranted because it will lead to technology/business alignment. It is more than simply the right thing to do; it is a best practice with real bottom-line benefits.

Top 10 Tips For Running A Successful Online Business

3 Ways to Operate an Online Business More Efficiently eXtra For Every

Are you looking to start an online business or take your existing business to the next level? In today’s digital age, having a strong online presence is essential for success. Whether you’re selling products or services, here are some top tips to help you run a successful online business.

1. Define Your Niche

Before diving into the world of online business, it’s important to define your niche. What makes your business unique? Who is your target audience? By narrowing down your focus, you can better tailor your products and marketing efforts to attract the right customers.

2. Build a Professional Website

Your website is the face of your online business, so it’s essential to make a great first impression. Invest in a professional website design that reflects your brand and provides a seamless user experience. Make sure your website is mobile-friendly and optimized for search engines to drive organic traffic.

3. Utilize Social Media

Social media platforms like Facebook, Instagram, and Twitter are powerful tools for promoting your online business. Create engaging content, interact with your audience, and leverage social media advertising to reach a wider customer base. Stay active on social media to build brand awareness and drive traffic to your website.

4. Offer Exceptional Customer Service

Customer service is crucial for any business, and online businesses are no exception. Respond promptly to customer inquiries, provide clear and helpful information, and go the extra mile to ensure customer satisfaction. Happy customers are more likely to recommend your business and make repeat purchases.

5. Optimize for Search Engines

Improving your website’s visibility in search engine results can significantly impact your online business. Conduct keyword research to identify relevant terms and incorporate them into your website content. Use meta tags, alt tags, and descriptive URLs to optimize your website for search engines.

6. Create Compelling Content

Content is king in the online world. Create high-quality, informative, and engaging content that resonates with your target audience. Publish blog posts, videos, podcasts, and other forms of content that showcase your expertise and provide value to your customers.

7. Focus on Email Marketing

Email marketing is a powerful tool for nurturing relationships with your customers and driving sales. Collect email addresses from your website visitors and offer valuable content and exclusive promotions through regular newsletters. Personalize your emails to make them more relevant and engaging.

8. Embrace E-commerce Platforms

Utilize e-commerce platforms like Shopify, WooCommerce, or Magento to streamline your online business operations. These platforms offer user-friendly interfaces, secure payment gateways, and customizable options to create a seamless shopping experience for your customers.

9. Monitor and Analyze Data

Track and analyze data related to your online business to make informed decisions. Utilize tools like Google Analytics to gather insights on website traffic, customer behavior, and sales performance. Use this data to identify areas for improvement and optimize your business strategies.

10. Stay Updated on Industry Trends

The world of online business is constantly evolving, so it’s essential to stay updated on industry trends. Follow industry blogs, attend webinars, and join relevant communities to stay informed about the latest technologies, marketing strategies, and consumer preferences.

10 Reasons Why Team Sports Are Essential For Personal Development

Team Building and Positive Team Culture for Student Athletes


Participating in team sports has numerous benefits that extend beyond physical fitness. Whether it’s soccer, basketball, or volleyball, team sports provide an opportunity for individuals to develop essential life skills and traits. In this article, we will explore ten reasons why team sports are crucial for personal development.

1. Builds Stronger Relationships

1.1 Bonding with Teammates

Team sports offer a unique platform for individuals to forge strong relationships with their teammates. Through shared experiences, triumphs, and challenges, players develop a sense of camaraderie and trust. This bond extends beyond the playing field and can create lifelong friendships.

1.2 Enhances Communication Skills

Effective communication is vital in team sports. Players must learn to communicate with their teammates, coaches, and even opponents to coordinate strategies, make quick decisions, and convey their intentions. By participating in team sports, individuals can improve their verbal and nonverbal communication skills.

2. Promotes Leadership Qualities

2.1 Captaincy and Team Captain Responsibilities

Being a team captain is an honor that comes with great responsibility. Team sports allow individuals to develop leadership qualities by taking charge, motivating their teammates, and making strategic decisions. This experience can help individuals become effective leaders in various aspects of life.

2.2 Learning to Lead by Example

Leading by example is a key aspect of effective leadership. In team sports, individuals have the opportunity to showcase their dedication, discipline, and work ethic. By doing so, they inspire their teammates to follow suit, fostering a culture of excellence within the team.

3. Teaches Discipline and Time Management

3.1 Balancing Sports and Academics

Participating in team sports requires individuals to strike a balance between their athletic pursuits and academic responsibilities. This necessitates discipline and effective time management. By prioritizing tasks and adhering to schedules, individuals can develop valuable skills that will benefit them in all areas of life.

3.2 Instills a Strong Work Ethic

Team sports demand dedication and hard work. Athletes must consistently train, practice, and strive to improve their skills. This instills a strong work ethic, teaching individuals the importance of perseverance, determination, and the rewards of putting in the effort.

4. Enhances Problem-Solving Abilities

4.1 Analyzing Game Situations

In team sports, individuals are presented with various game situations that require quick thinking and strategic decision-making. Whether it’s finding a way past an opponent’s defense or adapting to sudden changes in the game, athletes develop problem-solving abilities that can be applied to real-life situations.

4.2 Resolving Conflicts within the Team

Conflicts and disagreements are inevitable in any team setting. However, team sports provide a safe environment for individuals to learn how to resolve conflicts amicably. By finding common ground, compromising, and working towards a shared goal, athletes develop valuable conflict resolution skills.

5. Fosters Resilience and Perseverance

5.1 Overcoming Setbacks and Failures

Team sports teach individuals that setbacks and failures are a part of life. Losing a game or facing challenges on the field can be disheartening, but it also presents an opportunity to bounce back stronger. By developing resilience and perseverance, athletes can navigate life’s obstacles with determination and optimism.

5.2 Dealing with Pressure and Stress

In team sports, athletes often find themselves in high-pressure situations, such as penalty shootouts or last-minute plays. Learning to perform under pressure and managing stress is a valuable skill that can be applied to various aspects of life, including academics, work, and personal relationships.

6. Promotes Healthy Competition

6.1 Encourages Self-Improvement

Team sports provide individuals with the opportunity to compete against others and themselves. Healthy competition fosters self-improvement as athletes strive to enhance their skills, surpass personal records, and push their limits. This mindset of continuous growth and self-improvement translates into other areas of life.

6.2 Building Sportsmanship

Sportsmanship is a core value in team sports. Individuals learn to respect their opponents, accept victories graciously, and handle defeats with dignity. This sportsmanship extends beyond the playing field and shapes individuals into respectful and gracious individuals in all aspects of life.

7. Enhances Physical Fitness and Health

7.1 Improves Cardiovascular Strength

Participating in team sports involves constant movement and physical exertion. This improves cardiovascular health, strengthens the heart, and increases lung capacity. Regular physical activity through team sports can reduce the risk of various cardiovascular diseases.

7.2 Builds Muscular Strength and Endurance

Team sports require individuals to utilize various muscle groups, leading to improved muscular strength and endurance. This helps individuals develop a strong and resilient body that can withstand physical challenges and reduce the risk of injuries.

8. Develops Goal-Setting Skills

8.1 Setting Short-Term and Long-Term Goals

Team sports provide individuals with opportunities to set both short-term and long-term goals. Whether it’s improving their skills, winning a championship, or making it to a higher level of competition, goal-setting helps athletes stay motivated, focused, and driven to achieve their objectives.

8.2 Creating Action Plans

Achieving goals requires more than just setting them; it requires creating action plans. Athletes learn to break down their goals into smaller, manageable tasks, creating a roadmap for success. This skill can be applied to all areas of life, from academics to career aspirations.

9. Encourages Diversity and Inclusion

9.1 Embracing Differences

Team sports bring together individuals from diverse backgrounds, cultures, and experiences. In this environment, individuals learn to appreciate and embrace differences, fostering a sense of inclusivity and unity within the team.

9.2 Challenging Stereotypes

Participating in team sports challenges stereotypes and biases by showcasing individuals’ abilities and talents, regardless of their gender, race, or socioeconomic background. This promotes equality and breaks down barriers, creating a more inclusive society.

10. Provides Life-Long Enjoyment

10.1 Creating Lasting Memories

Team sports create lasting memories that individuals cherish throughout their lives. Whether it’s celebrating victories, overcoming challenges, or simply enjoying the camaraderie of teammates, these experiences bring joy and fulfillment that lasts long after the sporting career ends.

10.2 Sustaining an Active Lifestyle

Engaging in team sports can instill a lifelong love for physical activity and an active lifestyle. Even after leaving organized sports, individuals often continue to participate in recreational activities, maintaining their physical health and overall well-being.


Participating in team sports offers individuals a multitude of benefits that extend far beyond the playing field. From building relationships and developing leadership qualities to enhancing problem-solving skills and promoting healthy competition, team sports provide a comprehensive platform for personal growth and development. So, lace up those shoes, grab your teammates, and embark on an exciting journey of self-discovery through team sports!

10 Fun And Exciting Board Games To Play With Friends And Family

Classic board games are back in fashion! — Yours

Board games have been a staple of family entertainment for centuries. They bring people together, spark laughter, and create lasting memories. Whether you’re a strategy enthusiast or just looking for a fun way to spend time with loved ones, these 10 board games are sure to provide hours of excitement and entertainment.

1. Settlers of Catan: Build, Trade, and Conquer

Embark on a journey to build your own civilization in the world of Catan. Settle new lands, trade resources, and strategically outmaneuver your opponents to become the ultimate ruler. With ever-changing dynamics and endless possibilities, this game guarantees a thrilling gameplay experience.

Settlers of Catan is a game of resource management and negotiation. Each player takes on the role of a settler, striving to expand their territory and accumulate victory points. The game board is made up of hexagonal tiles that represent different types of terrain, each producing a specific resource. Players must strategically place their settlements and cities to maximize their resource production and gain an advantage over their opponents.

One of the unique aspects of Settlers of Catan is the trading mechanic. Players can negotiate with each other to exchange resources, creating a dynamic and interactive gameplay experience. This adds an extra layer of strategy and excitement to the game, as players must carefully consider their trading decisions to gain an edge over their rivals.

Settlers of Catan is suitable for players aged 10 and above, making it a great choice for families and friends of all ages. The game typically takes around 60-90 minutes to play, ensuring a satisfying and engaging gaming experience.

2. Ticket to Ride: Embark on an Epic Train Adventure

Get ready to travel the world by train in Ticket to Ride. Plan your routes, collect train cards, and connect cities to build the longest and most successful railway network. With easy-to-learn rules and strategic gameplay, this game is perfect for both casual and seasoned gamers.

Ticket to Ride is a game of strategic planning and risk-taking. Players must collect train cards of various colors to claim routes on the game board, connecting cities and earning points. The longer the route, the more points it is worth. However, players must also be mindful of their opponents’ actions, as they can block routes and hinder progress.

The game features a beautifully illustrated game board, depicting a map of different regions, such as North America, Europe, and Asia. Each region has its own unique challenges and opportunities, adding variety and replay value to the game. Additionally, Ticket to Ride offers multiple expansion packs, allowing players to explore new destinations and discover new gameplay mechanics.

With its simple rules and addictive gameplay, Ticket to Ride is suitable for players aged 8 and above. The game can be played with 2-5 players and typically takes around 30-60 minutes to complete, making it a perfect choice for a quick and enjoyable gaming session.

3. Codenames: Uncover the Secret Agents

Put your detective skills to the test in Codenames, a thrilling word game of deduction and teamwork. Work together with your teammates to uncover the secret agents hidden among a grid of words, while avoiding the enemy agents. With its cooperative gameplay and challenging puzzles, Codenames guarantees an unforgettable gaming experience.

Codenames is a game of word association and deduction. Two teams compete against each other, with each team having a spymaster who provides one-word clues to help their teammates guess the correct words on the grid. However, caution must be exercised, as guessing the wrong word could lead the team to uncover an enemy agent or worse, the assassin.

The game offers multiple word grids, ensuring each playthrough is unique and challenging. It also encourages creative thinking and teamwork, as players must collaborate to decipher the clues and make the correct guesses. Codenames is suitable for players aged 14 and above and can be played with 2-8 players. The game typically takes around 15-30 minutes to complete, making it a perfect choice for a quick and brain-teasing gaming session.

4. Pandemic: Save the World from Deadly Diseases

Embark on a mission to save humanity in Pandemic, a cooperative game of strategy and teamwork. Work together with your fellow players to cure deadly diseases spreading across the globe while managing limited resources and preventing outbreaks. With its immersive gameplay and high stakes, Pandemic offers a truly unique and thrilling gaming experience.

Pandemic is a game of global crisis management. Players take on the roles of specialized members of a disease control team, each with unique abilities and roles. Together, they must travel the world, treat outbreaks, and discover cures for the diseases before they become uncontrollable.

The game offers a challenging and immersive experience, with multiple difficulty levels and unpredictable outcomes. Each playthrough presents new challenges and requires strategic decision-making and cooperation among players. Pandemic is suitable for players aged 8 and above, making it a great choice for families and friends looking for an intense and cooperative gaming experience.

5. Carcassonne: Build a Medieval Landscape

Step into the world of medieval France in Carcassonne, a tile-placement game of strategy and territorial control. Build cities, roads, and farms while strategically placing your followers to gain the most points and outmaneuver your opponents. With its simple rules and deep gameplay, Carcassonne offers endless possibilities and excitement.

Carcassonne is a game of strategic tile placement. Players take turns drawing and placing tiles, each depicting a piece of the medieval landscape. They must then decide whether to place one of their followers on the tile, claiming cities, roads, or farms. The goal is to earn the most points by strategically placing followers and completing features.

The game offers a dynamic and ever-changing gameplay experience, as players must adapt their strategies based on the tiles drawn and the actions of their opponents. Carcassonne is suitable for players aged 7 and above, making it a great choice for families and friends of all ages. The game typically takes around 30-45 minutes to complete, ensuring a satisfying and strategic gaming session.

6. Splendor: Become a Renaissance Merchant

Experience the allure of the Renaissance in Splendor, a game of gem trading and economic strategy. Build your own gem empire, acquire valuable mines, and attract influential nobles to gain prestige and wealth. With its elegant mechanics and beautiful artwork, Splendor offers a captivating and immersive gaming experience.

Splendor is a game of resource management and engine building. Players must collect gem tokens to purchase development cards, which in turn provide permanent gem bonuses and victory points. The game offers a delicate balance between short-term tactics and long-term strategy, as players must carefully manage their resources and plan their moves.

With its easy-to-learn rules and elegant gameplay, Splendor is suitable for players aged 10 and above. The game can be played with 2-4 players and typically takes around 30 minutes to complete, making it a perfect choice for a quick and intellectually stimulating gaming session.

7. Azul: Create an Artistic Masterpiece

Unleash your creativity in Azul, a game of tile drafting and strategic placement. Compete against other players to create the most stunning mosaic by carefully selecting and placing colorful tiles. With its beautiful aesthetics and engaging gameplay, Azul guarantees a visually pleasing and intellectually stimulating gaming experience.

Azul is a game of tactical planning and careful decision-making. Players take turns selecting tiles from a central pool and placing them on their personal player board. The goal is to create specific patterns and arrangements to score points. However, players must also be mindful of their opponents’ moves, as they can block valuable placements.

The game features stunning components and artwork, inspired by the intricate designs of Portuguese tiles. It offers a perfect blend of simplicity and depth, making it accessible to players of all skill levels. Azul is suitable for players aged 8 and above and can be played with 2-4 players. The game typically takes around 30-45 minutes to complete, ensuring a visually captivating and mentally stimulating gaming session.

8. Dixit: Enter a World of Imagination

Embark on a journey of creativity and storytelling in Dixit, a game of abstract and imaginative communication. Use beautifully illustrated cards to inspire and clue in your fellow players, while avoiding being too obvious or too obscure. With its unique gameplay and endless storytelling possibilities, Dixit guarantees a magical and enchanting gaming experience.

Dixit is a game of creative interpretation and deduction. Each turn, one player takes on the role of the storyteller and provides a clue based on one of their cards. The other players then select a card from their hand that best matches the clue. The cards are shuffled and revealed, and players must guess which card belongs to the storyteller.

The game encourages open-ended thinking and imaginative storytelling, as players must come up with clues that are neither too obvious nor too cryptic. Dixit is suitable for players aged 8 and above and can be played with 3-6 players. The game typically takes around 30 minutes to complete, ensuring a whimsical and creatively stimulating gaming session.

9. Dominion: Build and Rule Your Kingdom

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The Exciting World Of News: Stay Informed And Entertained!

News Headlines Newsletter · Free image on Pixabay

Welcome to the wonderful realm of news, where information, entertainment, and enlightenment converge! Whether you’re a news junkie or simply want to stay updated, the world of news has something for everyone. From the latest breaking stories to in-depth features, news keeps us connected to the world around us. So, let’s dive into the exciting and ever-evolving world of news!

1. Breaking News: Stay One Step Ahead

1.1 What is Breaking News?

Breaking news refers to the latest and most important stories that are happening right now. These stories are often unexpected, urgent, and have a significant impact on society. From natural disasters to political upheavals, breaking news keeps us informed about the world’s most pressing events.

1.2 The Thrill of Breaking News

There’s an undeniable excitement that comes with breaking news. The race to report the latest information, the adrenaline rush of being the first to know, and the thrill of sharing important updates with others create a captivating experience for both journalists and news consumers.

1.3 How to Stay Updated

To stay on top of breaking news, you can rely on various sources. Traditional media outlets like newspapers, television, and radio are still valuable sources of information. However, in today’s digital age, online news platforms, social media, and news apps provide instantaneous updates at your fingertips.

2. Feature Stories: Dive Deep into the World

2.1 The Art of Feature Writing

Feature stories are in-depth articles that explore a topic or issue from multiple angles. Unlike breaking news, feature stories are often more reflective, providing context, analysis, and human-interest elements. Feature writing is an art form that combines storytelling with journalistic techniques.

2.2 Uncovering Unknown Stories

Feature stories have the power to uncover hidden narratives and shed light on underreported issues. Journalists often delve deep into their subjects, conducting extensive research, interviews, and investigations to bring these stories to life. By doing so, they bring attention to important topics that might otherwise go unnoticed.

2.3 The Impact of Feature Stories

Feature stories have the ability to captivate readers, evoke emotions, and spark conversations. They go beyond the surface-level news and provide a deeper understanding of the world around us. Feature stories can also inspire change, rallying people to take action and make a difference.

3. Opinion Pieces: Engage in Thought-Provoking Discourse

3.1 The Role of Opinion Pieces

Opinion pieces, also known as editorials or columns, provide a platform for journalists and experts to express their viewpoints on various subjects. These articles offer analysis, commentary, and personal insights. Opinion pieces play a vital role in fostering public discourse and encouraging critical thinking.

3.2 The Power of Perspectives

Opinion pieces allow readers to explore different perspectives and challenge their own beliefs. They can inspire healthy debates, encourage empathy, and broaden our understanding of complex issues. By engaging with opinion pieces, we become more informed and open-minded individuals.

3.3 The Responsibility of Opinion Writers

Opinion writers have a responsibility to present their arguments in a fair, well-reasoned manner. While opinions can be subjective, it’s crucial to back them up with facts, evidence, and logical reasoning. A well-written opinion piece can influence public opinion and shape the discourse surrounding a particular issue.

4. Investigative Journalism: Unveiling the Truth

4.1 The Essence of Investigative Journalism

Investigative journalism is the pursuit of truth by uncovering hidden information and exposing wrongdoing. Investigative journalists go beyond surface-level reporting and delve deep into complex issues. Their work often involves extensive research, interviews, and analysis to shine a light on matters that require public attention.

4.2 The Impact of Investigative Journalism

Investigative journalism has the power to hold individuals, organizations, and governments accountable. It can bring about social change, initiate legal actions, and influence public opinion. By uncovering corruption, abuses of power, and injustices, investigative journalists play a crucial role in safeguarding democracy.

4.3 The Challenges and Rewards of Investigative Journalism

Investigative journalism can be a challenging and risky endeavor. Journalists may face legal threats, intimidation, and even physical danger. However, the rewards are immense, as their work can make a lasting impact on society. Investigative journalism requires persistence, tenacity, and a commitment to truth.

5. Infotainment: News with a Twist

5.1 The Rise of Infotainment

Infotainment, a blend of information and entertainment, has gained popularity in recent years. This genre combines news reporting with elements of entertainment to engage and captivate audiences. Infotainment presents news in a more light-hearted and engaging manner, making it accessible to a wider range of viewers.

5.2 The Role of Infotainment in News Consumption

Infotainment serves as a gateway for individuals who may not typically engage with traditional news outlets. By incorporating humor, visuals, and storytelling techniques, infotainment makes news more relatable and engaging. It helps bridge the gap between serious news and entertainment, appealing to a broader demographic.

5.3 Striking a Balance

While infotainment can be an effective way to engage audiences, it’s important to strike a balance between entertainment and accurate reporting. The responsibility lies in ensuring that the core facts and information are conveyed accurately, even in a more entertaining format. This allows viewers to stay informed without compromising the integrity of the news.


The world of news is a captivating realm that keeps us informed, entertained, and connected. From breaking news to in-depth features, opinion pieces to investigative journalism, and infotainment, each aspect of news offers a unique perspective and experience. By actively engaging with news, we become more informed citizens, capable of understanding the world around us and making a difference. So, dive into the exciting world of news and embrace the wealth of knowledge and entertainment it has to offer!

Starting A Business

Strident News How to Start a Business.

Starting a Business

Table of Contents

Section Page
Introduction 2
Choosing the Right Business Idea 3
Creating a Business Plan 4
Legal Considerations 5
Funding Your Business 6
Hiring Employees 7
Marketing and Advertising 8
Setting up Your Workspace 9
Managing Finances 10
Growing Your Business 11


Starting a business can be an exhilarating and rewarding experience. It allows you to pursue your passion, be your own boss, and potentially achieve financial independence. However, it also comes with its fair share of challenges and risks. In this article, we will guide you through the process of starting a business, covering everything from choosing the right business idea to growing your venture.

Choosing the Right Business Idea

Identify your passions and skills

When starting a business, it’s important to choose a venture that aligns with your passions and skills. This will not only make the journey more enjoyable but also increase your chances of success. Take some time to reflect on your interests and expertise to identify potential business ideas.

Research the market

Before diving into a business idea, it’s crucial to research the market and assess the demand for your product or service. Look for gaps in the market that you can fill with your business. Conduct surveys, analyze competitors, and gather insights to make an informed decision.

Evaluate the viability

Once you have a few business ideas, evaluate their viability. Consider factors such as the potential profitability, scalability, and sustainability of each idea. This will help you narrow down your options and choose the most promising one.

Creating a Business Plan

Define your vision and mission

A business plan is a roadmap that outlines your goals and strategies for success. Start by defining your vision and mission for the business. What do you want to achieve, and how do you plan to do it? This will provide clarity and direction as you move forward.

Conduct market research

Market research is a crucial step in creating a business plan. It helps you understand your target audience, competition, and industry trends. Gather data on customer preferences, market size, and pricing to inform your marketing and sales strategies.

Develop a marketing and sales plan

Your business plan should include a detailed marketing and sales plan. Define your target market, positioning, and pricing strategy. Outline your promotional activities, such as advertising, social media, and partnerships. This will guide your efforts to attract and retain customers.

Legal Considerations

Choose a business structure

One of the first legal considerations when starting a business is choosing a business structure. Options include sole proprietorship, partnership, limited liability company (LLC), and corporation. Each structure has its own advantages and disadvantages, so consult with a legal professional to determine the best fit for your business.

Register your business

Once you have chosen a business structure, you need to register your business with the appropriate government authorities. This may involve obtaining a business license, registering for taxes, and complying with local regulations. Failure to do so can result in fines and legal issues.

Protect your intellectual property

If your business involves unique products, services, or ideas, it’s important to protect your intellectual property. This can be done through trademarks, copyrights, and patents. Consult with an intellectual property attorney to safeguard your creations and prevent others from using them without permission.

Funding Your Business

Bootstrap your business

Bootstrapping refers to starting and growing your business with your own funds and resources. This can include personal savings, credit cards, or loans from friends and family. Bootstrapping allows you to maintain control and equity in your business, but it may limit your growth potential.

Seek external funding

If you require additional capital to launch or expand your business, you can seek external funding options. These include bank loans, venture capital, angel investors, crowdfunding, and government grants. Each option has its own requirements and benefits, so carefully evaluate which one aligns with your business goals.

Create a financial plan

A financial plan is essential for managing the finances of your business. It includes projections for revenue, expenses, and cash flow. This will help you make informed decisions, track your progress, and secure funding if necessary. Consider consulting with a financial advisor to ensure your plan is accurate and realistic.

Hiring Employees

Determine your staffing needs

As your business grows, you may need to hire employees to support your operations. Determine the roles and responsibilities required for your business and create job descriptions. Consider factors such as skills, experience, and cultural fit when hiring.

Advertise job openings

To attract qualified candidates, advertise your job openings through various channels. This can include job boards, social media, your website, and professional networks. Craft compelling job descriptions and highlight the benefits of working for your business.

Interview and select candidates

Once you receive applications, conduct interviews to assess candidates’ qualifications and fit for the role. Ask behavioral and situational questions to gauge their problem-solving skills and work ethic. Make your selection based on a combination of qualifications, cultural fit, and potential for growth.

Marketing and Advertising

Identify your target audience

To effectively market your business, you need to identify your target audience. Who are your ideal customers? What are their demographics, interests, and pain points? Understanding your audience will help you tailor your marketing messages and select the most appropriate channels.

Develop a marketing strategy

A marketing

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The Power of Personalization

One of the most effective strategies for increasing sales is personalization. By tailoring your approach to each individual customer, you can create a deeper connection and increase the likelihood of making a sale. Personalization can be achieved through various means, such as addressing customers by name, understanding their preferences, and providing customized recommendations based on their needs and interests.

Utilize Data to Drive Personalization

Collecting and analyzing customer data is crucial for effective personalization. By understanding your customers’ buying behavior, demographics, and preferences, you can create targeted marketing campaigns and personalized offers. Utilize customer relationship management (CRM) software and other analytics tools to gather and interpret data that can inform your sales strategies.

The Power of Storytelling

Storytelling is a powerful tool in sales. By crafting compelling narratives that resonate with your target audience, you can create emotional connections and inspire action. Whether it’s sharing success stories of previous customers or weaving a captivating tale around your product or service, storytelling can engage potential buyers and increase the likelihood of a sale.

Embrace the Power of Social Selling

In today’s digital age, social media has become a valuable tool for sales professionals. Social selling involves using social media platforms to connect with potential customers, build relationships, and ultimately drive sales. By leveraging social media networks such as LinkedIn, Twitter, and Facebook, you can identify prospects, engage with them, and showcase your expertise in your industry.

Build Your Personal Brand

Establishing a strong personal brand can significantly impact your sales success. By positioning yourself as an industry expert through thought leadership, content creation, and active participation in relevant conversations, you can build trust and credibility with your target audience. Share valuable insights, offer helpful advice, and showcase your expertise to attract potential customers and increase sales.

Engage with Potential Customers

Engagement is key to social selling. Take the time to interact with your audience, respond to comments and messages, and participate in relevant discussions. By engaging with potential customers, you can build relationships, gain insights into their needs and preferences, and ultimately increase your chances of making a sale. Remember, social media is not just a broadcasting platform, but an opportunity to establish meaningful connections.

Master the Art of Persuasion

Persuasion is at the core of successful sales. To become a master persuader, it’s essential to understand the psychology behind influencing others. Utilize techniques such as social proof, scarcity, reciprocity, and authority to persuade potential customers to take action. By appealing to their emotions, addressing their pain points, and showcasing the benefits of your product or service, you can increase your sales conversion rates.

Tap into the Power of Social Proof

Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. By showcasing positive customer reviews, testimonials, and case studies, you can leverage social proof to increase trust and credibility. Potential customers are more likely to make a purchase if they see that others have had a positive experience with your product or service.

Create a Sense of Scarcity

Scarcity is another powerful psychological trigger that can drive sales. By creating a sense of urgency or limited availability, you can motivate potential customers to take immediate action. This can be achieved through limited-time offers, exclusive deals, or emphasizing the limited stock of a product. By playing on the fear of missing out (FOMO), you can drive sales and increase conversion rates.

Utilize Cutting-Edge Sales Tools and Technologies

Advancements in technology have revolutionized the sales industry, providing sales professionals with a range of tools and technologies to enhance their performance. From customer relationship management (CRM) software to sales automation tools, there are numerous solutions available to streamline sales processes, optimize lead generation, and improve customer relationships. Stay up-to-date with the latest tools and technologies to stay ahead of the competition.

Implement a CRM System

A CRM system is an essential tool for managing customer relationships and sales processes. It allows you to store and track customer information, manage leads, and streamline communication. A CRM system can provide valuable insights into customer behavior and help you identify opportunities for upselling or cross-selling. Choose a CRM system that aligns with your sales goals and ensure proper training and implementation for maximum effectiveness.

Automate Your Sales Processes

Sales automation tools can significantly improve efficiency and productivity. These tools can automate repetitive tasks, such as data entry, email follow-ups, and lead nurturing, allowing you to focus on building relationships and closing deals. By automating time-consuming tasks, you can free up valuable time to focus on more strategic activities that can drive sales growth.

Continuous Learning and Adaptation

The sales landscape is constantly evolving, and to stay ahead, it’s essential to embrace continuous learning and adaptation. Stay updated with the latest industry trends, attend sales conferences and workshops, and invest in your professional development. By continuously learning and adapting your sales strategies, you can stay ahead of the competition and achieve long-term sales success.

Stay Informed about Industry Trends

Keeping up with industry trends and changes is crucial to sales success. Subscribe to industry publications, follow thought leaders in your industry, and stay informed about emerging technologies and best practices. By staying ahead of the curve, you can adapt your sales strategies to meet changing customer needs and preferences.

Invest in Professional Development

Investing in your professional development is essential for staying competitive in the sales industry. Attend sales training programs, enroll in courses, and seek out mentorship opportunities. Continuous learning and skill development can help you refine your sales techniques, enhance your product knowledge, and improve your overall sales performance.

In conclusion, by implementing these genius strategies, embracing the power of personalization, social selling, and persuasion, utilizing cutting-edge tools and technologies, and continuously learning and adapting, you can boost your sales and achieve long-term success in the ever-evolving sales industry.

10 Ways To Improve Your Healthcare Experience

A New Breed of Healthcare Provider Emerges Meet The Social Clinicals


When it comes to healthcare, we all want the best possible experience. Whether we’re visiting the doctor for a routine check-up or dealing with a more serious medical issue, there are steps we can take to ensure that our healthcare experience is as smooth and efficient as possible. In this article, we will explore ten ways to improve your healthcare experience, from choosing the right healthcare provider to advocating for yourself during medical appointments.

1. Choose a Well-regarded Healthcare Provider

One of the most important factors in having a positive healthcare experience is choosing a reputable healthcare provider. Research different providers in your area and read reviews to find one that is known for providing high-quality care. A well-regarded healthcare provider will have experienced doctors, friendly staff, and a commitment to patient satisfaction.

2. Take Advantage of Telehealth Services

In recent years, telehealth services have become increasingly popular. These services allow patients to have virtual appointments with their healthcare providers, eliminating the need for in-person visits. Telehealth services can be especially beneficial for individuals who have difficulty traveling to medical appointments or who live in remote areas with limited access to healthcare.

3. Prepare for Your Medical Appointments

Before your medical appointments, take the time to prepare. Make a list of any symptoms or concerns you have, gather any relevant medical records or test results, and write down any questions you want to ask your healthcare provider. Being well-prepared will help ensure that you get the most out of your appointment and have all of your concerns addressed.

4. Advocate for Yourself

During medical appointments, it’s important to advocate for yourself and ask questions. Don’t be afraid to speak up if something doesn’t seem right or if you have concerns about your treatment plan. Remember, you are an active participant in your healthcare, and your voice matters.

5. Understand Your Insurance Coverage

Understanding your insurance coverage is essential for a positive healthcare experience. Take the time to familiarize yourself with your insurance policy, including what services are covered, any limitations or exclusions, and any out-of-pocket costs you may be responsible for. Knowing this information will help you make informed decisions about your healthcare.

6. Follow Preventive Care Guidelines

Preventive care is an essential part of maintaining good health. Make sure you are up to date on recommended screenings, vaccinations, and health check-ups. By following preventive care guidelines, you can catch potential health issues early and prevent them from becoming more serious.

7. Stay Informed About Your Health

Knowledge is power when it comes to your health. Stay informed about your health by reading reputable sources, asking questions during medical appointments, and keeping track of your medical history. The more you know about your health, the better equipped you will be to make informed decisions and advocate for yourself.

8. Practice Healthy Lifestyle Habits

Leading a healthy lifestyle can have a significant impact on your healthcare experience. Eat a balanced diet, exercise regularly, get enough sleep, and manage stress effectively. By taking care of your physical and mental health, you can reduce your risk of developing chronic conditions and improve your overall well-being.

9. Seek Second Opinions

If you are facing a complex medical issue or are unsure about a diagnosis or treatment plan, don’t hesitate to seek a second opinion. Getting a second opinion can provide valuable insight and help you make more informed decisions about your healthcare. Many healthcare providers encourage their patients to seek second opinions, as it demonstrates an active commitment to their health.

10. Provide Feedback

Lastly, if you have a positive or negative healthcare experience, don’t be afraid to provide feedback. Positive feedback can reinforce good practices, while negative feedback can help identify areas for improvement. Your feedback can make a difference in the quality of care provided to future patients.


Improving your healthcare experience is possible by following these ten tips. From choosing the right healthcare provider to advocating for yourself during medical appointments, taking an active role in your healthcare can lead to a more positive and satisfying experience. Remember, your health is important, and you deserve the best possible care.